A great experience just got better: Encouraging responses by delighting Qualtrics survey participants with desirable incentives.
kubic, a research agency, conducts customizable qualitative and quantitative studies to deliver memorable insights and actionable recommendations. Since some of their studies involve sending high-value incentive gift cards nationally and internationally, they needed a simple and transparent process for both kubic and their survey respondents.
When their current reward service was unable to issue international Visa prepaid rewards to Canadian study participants, Kamela Bearlin, owner of kubic, knew she needed to find a new partner that could simplify and expedite the process both nationally and internationally.
When sending rewards internationally, the process can become extremely challenging without the right rewards platform. “Before Rybbon, our process was a cumbersome undertaking that required a lot of steps not only for me, but our respondents as well,” remarked Kamela. “Not only does Rybbon meet both our national and international rewards requirements, they make the entire experience fast, easy and completely transparent.”
With the assistance of Rybbon, kubic integrated Rybbon with Qualtrics and quickly had their first campaign up and running. Targeting between 300 – 500 respondents per study, Rybbon is delivering higher email delivery success rates.
“Because survey reward complaints are inevitable, I love that I can track exactly what has happened with each respondent, how many have opened the email, and which respondents have claimed their reward,” exclaimed Kamela. When a problem arises, Kamela is able to quickly intervene, improving the respondent’s experience. “Before Rybbon, resolving issues took a series of emails,” exclaimed Kamela. “With problems now being resolved in one-step, I’m saving a great deal of time!”
The two-way integration between Qualtrics and Rybbon enables Kamela to check the Rybbon dashboard or the Qualtrics platform to see what respondents have received and what they claimed. “With all the information at my fingertips, I can personally assist participants,” said Kamela.
“I absolutely love the transparency of the system, and knowing without a shadow of a doubt that respondents are receiving their rewards.”
As part of the process, kubic provides survey results to their clients. With Rybbon, Kamela gained confidence that the results are accurate. “While we have continued to use other services due to legacy studies, I prefer Rybbon because I can personally track complaints or incentives, and know exactly what is happening with the campaign and incentives at any given time,” stated Kamela.
“In fact, on a recent study we found ourselves struggling with another provider’s email delivery. For those that reached out using Rybbon, I was able to award them with no email delivery challenges whatsoever.”
With Rybbon, kubic can now manage incentives at the campaign or individual level, significantly reducing the number of complaints and reducing stress when individuals don’t receive their rewards. The inherent transparency of the system ensures that the entire process is fast, easy and virtually trouble-free.
High-value incentives require exceptional experiences
When distributing large quantities of high-value survey incentives, streamlined and efficient processes become even more critical. “Many of the studies we run include medical professionals and higher incentive amounts,” said Kamela. “The level of transparency of the system ensures our survey participants and clients receive superior experiences, which in turn have boosted response rates.”
Rybbon’s transparency has helped kubic determine the types of incentives respondents want, increasing participation rates, and providing them with the information needed to craft future studies.
See for yourself how you can add incentives to your Qualtrics platform. Create a free Rybbon account today!
Jignesh has been building and marketing products for over 20 years at start-ups and enterprises. He previously served as the CMO at Metalogix and held VP positions at Software AG/webMethods.
Jignesh has been building and marketing products for over 20 years at start-ups and enterprises. He previously served as the CMO at Metalogix and held VP positions at Software AG/webMethods.
