Your marketing arsenal probably consists of events, trade shows, email campaigns, webinars, direct mail, social media, product demonstrations, free trials, etc., to build thought leadership and trust and nurture prospects through the sales funnel. Even with these tools and a healthy pipeline, on average, a whopping 79% of marketing leads are never converted into sales. Today, the playing field is more crowded than ever, and you need your content to stand out. To give your marketing campaigns an extra boost, Rybbon has partnered with Uber for Business to offer Uber Eats, a platform that provides access to meals and delivery in more than 6,000 cities across six continents for employees, customers, and more.
Nothing says that you value your prospects’ time like a gift, and Uber Eats is the type of gift that can help increase your sales conversion rates. With a rising market share and a network of over 700,000 restaurant partners Uber Eats gives prospects with even the most finicky eating habits a choice. Let’s take a look at some ways you can incorporate Uber Eats into the first four phases (awareness, interest, consideration, and intent) of the sales funnel.
Awareness: We’ll assume your first outreach to prospects is via a multi-phased email campaign, with each email containing a different call to action (CTA). To generate and retain interest, entice your prospects with the Uber Eats experience. Using a points-to-rewards program, you can easily track points until they reach a predetermined number, at which point an Uber Eats digital reward is sent directly from your email address.
Interest: This group of prospects is interested in knowing more about your company and products. Instead of overwhelming them with collateral, develop a newsletter and let them choose the content they desire. Once they reach a certain threshold, for example, three downloads, gift them with an Uber Eats digital reward.
Consideration: You don’t want the prospect’s interest to wane once they’re a qualified lead. While webinars have some degree of success, keep interest alive and improve attendance by offering an Uber Eats gift card for those who attend your lunch-and-learn webinar (and complete your post event survey).
Intent: At this step, you’re close to the finish line and the only thing left is to provide the prospect with a product demonstration. After numerous attempts, the prospect hasn’t committed to a day and time. Tip the scales in your favor with an Uber Eats digital reward that the prospect can use to treat their entire family.
While these examples provide a flavor of how you can incorporate Uber Eats digital rewards into your marketing strategy, they’re just the tip of the iceberg.
Once a prospect becomes a customer, it’s up to you to build loyalty. As you’re probably aware, retaining current customers is six to seven times less costly than acquiring new ones. Since customer loyalty is one of the best ways to grow your bottom line, use this to your advantage by engaging loyal customers in referral programs. Surveys have shown that referrals are one of the best ways to acquire new customers. In fact, one survey determined that prospects referred by a friend are four times more likely to make a purchase, and 84% of buyers kick off the purchasing process via a referral from a friend.
Take your referral initiatives to the next level by rewarding customers who provide referrals with an Uber Eats digital gift card. Be sure not to forget the referral. Send them an Uber Eats digital reward as soon as they become a new customer as well. This is a sure way to start the relationship off on the right foot.
Whether you’re looking to move prospects through the funnel, close the deal, or build customer loyalty, providing Uber Eats digital rewards is a simple yet meaningful way to show your appreciation. Since Uber Eats enables recipients to patronize their favorite local restaurants, you’re providing the type of gift your prospects and customers will find valuable.
Sending digital gift cards has never been easier. Rybbon takes the guesswork out of the process with easy integration to your favorite marketing platforms. The setup is straightforward, and gifting is virtually risk-free. With Rybbon, any unclaimed rewards are 100% refunded automatically.
Get started with Rybbon and Uber rewards today!
Kristy is a digital marketing professional who specializes in innovative marketing solutions for the technology space
Kristy is a digital marketing professional who specializes in innovative marketing solutions for the technology space
