As budgets took a hit during the pandemic and beyond, researchers have increasingly been looking to do more with less. Among insights teams that have had to reduce their costs, 43% plan to respond by increasing internal capabilities and doing more in-house research, compared with 33% at the beginning of 2020, according to a report by GreenBook.
However, we know that collecting consumer insights can be a timely process, from survey setup to incentives management to tracking and reporting — especially for researchers with less expertise. That’s where the complementary functions of quantilope and BHN Rewards can help.
By launching a new partnership to help their tools work together seamlessly, quantilope’s Insights Automation Platform and BHN Rewards are making simple, streamlined, and automated survey and incentives management more accessible for researchers of all skill levels. Using these solutions together will help you support your data quality while speeding up the process.
Here are three ways the partnership of BHN Rewards and quantilope will benefit your research.
Both BHN Rewards and quantilope pride themselves on the accessibility of their solutions. quantilope’s end-to-end automated consumer research capabilities are complemented by BHN Rewards’ self-service model, which lets researchers manage multiple campaigns with full visibility and control. Together, quantilope and BHN Rewards also make it easy to automate the process of distributing survey incentives, saving your research team time and letting them focus on what really matters — the data and insights they collect.
It’s important for your research efforts to produce conclusions that you can rely on. Adding incentives to your quantilope projects will help you recruit specific participants you are looking for, resulting in a more streamlined research process and leading to better, more accurate insights. Not only that, incentives help create a sense of urgency for participants, who want to complete surveys more quickly so they can get their reward.
BHN Rewards delivers rewards to participants instantly via a simple, post-survey redirect from quantilope. It also lets researchers offer a single type of reward, curate a selection of specific options, or let BHN Rewards present a list of available rewards based on the individual recipient’s country and currency. Researchers can also customize the reward email and redemption page to add their own branding and even request engagement in other surveys or research opportunities.
The new partnership between BHN Rewards and quantilope will help make survey automation and incentives more accessible to teams that are bringing or expanding their research in-house. Using the two tools together allows researchers of all types and experience levels to not only get the insights they need, but to do so faster and with less administrative effort.
Ready to see how you can combine BHN Rewards and quantilope to optimize your research operations? Contact us today!