You probably already know that personalization can work wonders for response rates. Personalized emails, like the ones you send with customer incentives, can increase conversion rates by up to six times over the average.
Beginning an email with the recipient’s name, however, is just the tip of the personalization iceberg.
When you use BHN Rewards to deliver customer incentives, you can also customize the reward email and redemption page. These redemption channels are free marketing space you can use to drive further engagement with your other surveys, online reviews, and marketing programs. Best of all, recipients are eager to redeem their rewards and will pay attention to what you have to say. That’s why it’s always important to include a call to action (CTA)!
Your chances of getting customers to act are high after the positive experience of receiving and redeeming a reward.
Not sure what your CTA should say? To help you save time, we’ve gathered some of the best calls to action and created text templates you can use to make your customer incentives communication work harder for you.
Reward Delivery Email
Thanks a million for taking our survey. Here’s your reward — we hope you enjoy it!
If you want to keep raving about your amazing experience with our product/service, we’d LOVE for you to post an online review. We’ll even enter you to win another $10 reward!
Reward Redemption Page
Tah-dah! Here’s your reward for your spending pleasure!
Got the urge to keep sharing your thoughts? We hear you. Post an online review to be entered to win another $10 reward!
Reward Delivery Email
Thank you for taking the time to attend our webinar — here’s your reward!
We’re always on the lookout for superstars to feature in our case studies — let us know you’re interested and receive an additional $15 reward after an interview.
Reward Redemption Page
We hope you enjoyed the webinar as much as we did — and you love your reward! We’re casting the lead in our next case study. Get an additional $15 reward for letting us know your company wants a starring role and completing an interview.
READ MORE: 4 Ways Rewarding Customer Loyalty Supports Your Lead Generation Efforts
Reward Delivery Email
You’re the best! Thanks for posting such a thoughtful online review — here’s your reward!
Another awesome reward could be coming your way, IF you refer a friend here.
Reward Redemption Page
Whoomp! There it is. Spend your reward now!
There’s more where that came from. Refer a friend and take home another reward of your choice.
Reward Delivery Email
Like they say, it takes a village. Thank you for completing our survey — here’s your reward!
We’d love to get to know you better. Join our [NAME] Community to earn another instant $10 reward.
Reward Redemption Page
Never fear, your reward is right here!
You seem like our ideal customer. Another $10 reward is yours when you sign up to join our new community of feedback givers and thought sharers.
Reward Delivery Email
Thank you for joining our customer community — here’s your reward!
Earn another $10 by posting in the community forum today.
Reward Redemption Page
Enjoy your reward!
There’s another $10 reward for you when you post your first comment in the community forum.
Every time you’re in front of a customer is an opportunity to reinforce your relationship and cross-sell to another marketing or research program. So the next time you’re sending customer incentives, consider using one of the examples above to expand your customer relationship.
Not sure if your customer incentives should be instant rewards, sweepstakes, or points-to-rewards? Download our Cheat Sheet to help you compare and choose the right structure for your rewards program.
BHN Rewards puts the power of digital rewards to work for marketers, researchers, and HR managers. Don't forget to check out all the great content in our Resources section!
BHN Rewards puts the power of digital rewards to work for marketers, researchers, and HR managers. Don't forget to check out all the great content in our Resources section!
