You may think about incentives only in the context of big research studies, but the truth is, they’re far more versatile than that. No matter what industry you’re in, digital rewards can help you grow your business.
In fact, even within one company, you can find many ways to implement online incentives across the organization. Here’s how your various departments can use rewards to reach their goals, no matter how different they are.
Meeting sales goals is never simple, but there is one thing you can likely count on: The more phone calls and demos that your salespeople can complete, the more deals they’ll close. So it’s frustrating when prospects don’t show up for scheduled demos, not just because it’s a missed opportunity for a sale, but also because it takes up time that could have been better spent on a more serious lead. By using online incentive programs, salespeople can offer digital rewards to prospects who complete their demo, giving them a good motivator to actually show up for that meeting.
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How you measure marketing success can vary a lot depending on the business and team size. At the end of the day, however, it’s all about bringing in more qualified leads. To help you do that, there are countless ways that you can use online incentive programs to boost all your marketing campaigns.
While the product management and engineering teams aren’t typically trying to hit sales or pipeline numbers, they do have goals. Adding new features, creating a high-quality user experience, and maintaining the reliability of your product or service are all in their purview. They need a constant stream of feedback to know where there are weak spots and what customers want. Online incentive programs can help ensure that the product team has ongoing insights by increasing response rates for customer surveys and encouraging participation in focus groups and beta tests.
Using online incentive programs isn’t only effective for customers and prospects — it’s also beneficial for internal purposes. With so much reshuffling in the workforce, building a positive company culture is key for engagement, morale, productivity, and retention. Employee rewards are a big part of that, considering that professionals often cite recognition as an important factor in their happiness at work. There are lots of ways to build your employee rewards program, so you may want to start by incentivizing a survey about what would make your teams feel valued and appreciated.
Ready to see how digital rewards can help all your teams see better success? Request a BHN Rewards demo today!
Hannah is a reformed journalist who has more than 15 years of experience and now focuses on content marketing for innovative tech companies.
Hannah is a reformed journalist who has more than 15 years of experience and now focuses on content marketing for innovative tech companies.
