Every company wants to get off to a great start in the new year. But after the obvious holiday themes, how do you nail down the most effective messaging and rewards for your audience?
The best promotional gifts and campaign ideas are timely and play off your prospects’ and customers’ current needs — and not just from a professional perspective. Sure, you could revert to your usual messaging, throw in an Amazon incentive, and call it a day. But you’ll likely have more success by thinking through the lens of popular, wide-appeal New Year’s themes, and then adding rewards that support those themes to ensure even higher engagement.
Here are four ideas for the best promotional gifts to build your new year campaign around.
READ MORE: Top KPIs for Tracking the Success of Your B2B Promotional Gifts
Nearly 199 million American adults planned to buy tech products and services as holiday gifts in 2022, according to a Statista survey. That means a lot of people — including your customers and prospects — just received new smartphones, tablets, computers, speakers, gaming systems, and other devices. Help them put those gifts to good use with digital rewards from vendors such as Apple, Google Play, the PlayStation Store, Xbox, or Best Buy.
Many people spend a good part of the holiday season cooking and baking, sometimes for large groups of people. So why not give them a break? Offer customers or prospects a digital gift card for a restaurant to let them get out of the kitchen and enjoy a good meal. Choose a spot with wide appeal, lots of menu options, and locations across the country, such as the Cheesecake Factory, or go with a delivery service with many restaurant options, such as DoorDash or Grubhub. Or — ideally — let your recipients pick (all the best promotional gifts do)!
Between shopping, decorating, visiting, partying, and the aforementioned cooking and baking, the holidays can be extremely busy. Sometimes, we need a break after the holiday break just to recover! Help your recipients unwind by offering the best promotional gifts to encourage some downtime. They can check out a new movie or TV series with a gift card for a streaming service, such as Hulu or Sling, or book a relaxing treatment with a Spafinder reward.
It shouldn’t be any surprise that the top three New Year’s resolutions for 2023 involve healthy living, according to Statista. Fifty-two percent of Americans who made resolutions vowed to exercise more, 50% want to eat healthier, and 40% hope to lose weight. Obviously you don’t want to insult your recipients, but by building a “New year, new you” campaign with appropriate digital rewards, you can tap into their current goals and mindset. The best promotional gifts for such a campaign can provide motivation, such as gift cards for sportswear (Nike and Under Armour) or meal delivery kits (Hello Fresh and Home Chef). Bonus: These rewards can be enjoyed by everyone, even if they have other goals for the year.
Need more help deciding on the best rewards for your campaign? Here are some tips based on the type of program and demographics of your target audience!
Hannah is a reformed journalist who has more than 15 years of experience and now focuses on content marketing for innovative tech companies.
Hannah is a reformed journalist who has more than 15 years of experience and now focuses on content marketing for innovative tech companies.
