Technology has brought the world together in ways we never thought possible — but that has also created new complications. While you have unprecedented access to engage with research participants, employees, and customers, something as seemingly simple as sending out digital gift cards to those audiences becomes a much bigger challenge when they’re located all over the globe.
Thankfully, technology is continuing to advance to solve those challenges, so your global rewards programs don’t need to create endless headaches. All you need is the right tool. Most rewards management platforms can help you distribute digital gift cards domestically, but that doesn’t mean they’re all equipped to handle international programs.
Here are three features to look for to simplify your global rewarding.
Delivering rewards in a recipient’s preferred language isn’t just about whether or not they can understand what they’re getting and navigate the redemption process. It’s also a way to build better connections and offer a more personalized recipient experience. Ideally, your rewards tool will automatically translate reward emails and redemption pages, so your recipients can easily claim their digital gift cards. But you also should have the flexibility to edit those versions as necessary. For instance, if you run a multinational campaign and have native speakers of other languages on your team, you may want them to review or tailor the translations. (Hey, even technology has its limitations sometimes!) In addition, it’s a smart idea to give recipients the option to choose their preferred language during the redemption process — in this day and age, you never know when someone may be more comfortable in another tongue, for one reason or another.
BHN Rewards now allows you to translate reward emails and claim pages into 12 languages! Request a demo today to see this new feature in action.
Digital rewards aren’t effective if the recipients can’t easily use them where they live. You even have to be careful with rewards from international retailers like Amazon, whose digital gift cards are only redeemable on the country-specific site where they were purchased. Plus, many tools have limited international options, which doesn’t give you the opportunity to tailor your selection for different audiences or offer a choice for your recipients. For example, Kickstarter had issues with a rewards platform that offered only Amazon gift cards in a number of countries. When you need rewards for international campaigns and programs, your ideal tool should offer a mix of digital gift cards for brands in other countries and more universal options, such as Visa and Mastercard prepaid cards and PayPal.
Converting currencies can be a tricky business, with exchange rates constantly changing and different processes for different payment methods. You can simplify by choosing a rewards platform that can cater to your needs with multiple options. You might want to set the default currency for each campaign, especially if you’re setting up separate distribution processes for recipients in each country. But you also may prefer to let the technology do the heavy lifting for you by detecting each recipient’s location and automatically converting the value of the digital gift cards into their home currency. Either way, the flexibility is key to your global rewards programs.
BHN Rewards has all these features and more, making it the ideal solution for international rewarding. Take a product tour or request a demo to see how we can meet your global needs!
Hannah is a reformed journalist who has more than 15 years of experience and now focuses on content marketing for innovative tech companies.
Hannah is a reformed journalist who has more than 15 years of experience and now focuses on content marketing for innovative tech companies.
