Websites and digital services that sell gift cards have become more and more popular as companies do so much of their business online. But just like it’s important to choose the right providers for your technology, finding online gift card vendors that suit the needs of your rewards program is key to your success.
To start, you must learn the possibilities of what these vendors can provide for you and your organization, whether you’re looking to use rewards to increase employee retention, boost survey response rates, engage with prospects and fill the pipeline, close more deals, or build better customer relationships.
Here’s the truth about four common thoughts on what online gift card vendors offer.
READ MORE: 4 Cost Considerations for Your Digital Gift Card Platform
False. For ad-hoc projects that require 20 Starbucks gift cards for your team members or 100 Amazon incentives for survey participants, it may seem logical to simply go to the merchant’s website and order directly. But a digital gift card provider that aggregates options is a much more efficient and scalable way to fulfill your needs. What if your rewards program expands? What if you end up with multiple follow-up surveys? What if some recipients don’t drink coffee? What if your one-size-fits-all gift cards aren’t effective enough because your audience wants more choice? What if manually sending out digital gift card codes results in a lot of errors and unhappy recipients? It’s a better idea to look for online gift card vendors that offer flexibility and efficiency. That includes one with global rewarding options for recipients in other countries.
True and false. There are certainly some sites that are aimed at consumers and exist solely as a one-stop shop for digital gift cards, but that’s not always the case! When you’re looking for gift cards to use as part of your employee, marketing or research reward programs, there are online gift card vendors that offer more complete solutions. The best incentive tools and platforms offer integration and automation options, reporting and tracking capabilities, user and budget controls, and other enterprise-ready features to allow multiple teams to manage their programs.
False. A digital rewards provider like BHN Rewards gives you plenty of customization and personalization options to make your rewards more meaningful. First, you can add your own colors, logo, and branding to the delivery email, which makes it more recognizable. You can also customize the “from” address to use your own domain — authorized, never spoofed — to make a more personal connection. The icing on the personalization cake is the ability to include a thoughtful, custom message alongside the digital gift card or prepaid card.
False — at least if your vendor is BHN Rewards! When you send digital gift cards and prepaid cards through our platform, any that are not redeemed by the end of the claim window (a time period that you set!) are automatically credited back to your account. That way, you protect your budget so every dollar goes to ensuring the success of your program.
BHN Rewards is so much more than an online gift card vendor. Check out our Product Tour to see all the great features that our platform offers!
Hannah is a reformed journalist who has more than 15 years of experience and now focuses on content marketing for innovative tech companies.
Hannah is a reformed journalist who has more than 15 years of experience and now focuses on content marketing for innovative tech companies.
