Rewards programs are just like every other initiative you undertake for your company: You need to make them as efficient and effective as possible, especially given recent budget cuts and economic concerns. And a gift card platform can help.
While they are many online gift card vendors designed for consumer purchases, the best tool for your rewards will be a gift card platform meant for business. It needs to help you simplify your processes as much as possible while still giving your recipients the great experience they expect.
Still not sure how a rewards tool will improve your program? You only need to open your “ize” to the possibilities!
READ MORE: Why a Gift Card Platform Belongs in Every Team’s Tech Stack
Using a gift card platform that allows you to send a wide selection of rewards digitally via email not only streamlines the process for you and your teams, it also caters to recipient preferences. They can get their gift card or prepaid card instantly, even when they’re spread out across the globe.
The added flexibility to deliver virtual gift cards using SMS is an even bigger bonus, since it allows you to reach different audiences and takes advantage of the higher engagement rates for text messages. In fact, the average open rates for SMS messages are as high as 98%, versus about 20% for email, according to Gartner. Plus, it makes it easier for recipients to take advantage of digital wallets, an option that younger consumers in particular love.
More than half (56%) of consumers expect all offers to be personalized, according to Salesforce data. And the rewards experience should be no different, whether your recipients are prospects, customers, employees, or research participants. Make sure you have a gift card platform that lets you build custom templates for your reward campaigns with your own branding and messaging. Personalization for the recipient is even more important when sending rewards one-to-one, such as incentivizing demo attendance, appeasing an unhappy customer, or recognizing a top performer on your team.
Juggling spreadsheets or keeping rewards data in multiple files is time-consuming and prone to errors. Plus, you’re not able to easily track your deliveries and your ROI. Centralizing your rewards management with a gift card platform will make your program far more efficient and save you time and money. The best incentives tools let you monitor budgets, control user permissions, manage multiple campaigns, and pull reports, all in one place. These enterprise-ready features make it easy to scale your program and are especially important for companies that have multiple teams using rewards.
You can also centralize your rewards by integrating them into the tools you already use. This allows your team to send digital gift cards and prepaid cards directly from programs such as Salesforce and Microsoft Teams. It also means you can automate reward delivery within existing workflows, such as HubSpot email campaigns and SurveyMonkey surveys.
BHN Rewards has these “ize” and more! Check out our product tour to see how our features can optimize your rewards programs.
Hannah is a reformed journalist who has more than 15 years of experience and now focuses on content marketing for innovative tech companies.
Hannah is a reformed journalist who has more than 15 years of experience and now focuses on content marketing for innovative tech companies.
