Business knows no boundaries. Your clients could be next door, across the country, or anywhere in the world. But that shouldn’t stop you from sending gift card rewards that can help you connect with customers and build loyalty.
Consider sending digital eGift cards to clients to:
Digital eGift cards make global rewarding far easier, but there are still a few nuances to keep in mind. Here are four best practices for distributing eGift cards to international clients.
It’s important to know that most single-brand eGift cards can be used in only one country, typically wherever they were purchased.
Before you hit send on your eGift card delivery, double-check that the retailer is available in your client’s country — and that you can purchase a card for the right one. For instance, even though Amazon is a global company, an Amazon.com gift card can’t be used on its other country-specific sites, such as Amazon.co.uk.
You’ll be glad to know that technology has simplified this process. Global rewards platforms can do the heavy lifting for you and detect each recipient’s location and automatically offer a selection of eGift cards that are available in their country.
A prepaid Visa or Mastercard is another option for rewarding international clients. They are more widely accepted than eGift cards, since the card issuer will automatically make the currency conversion when it is spent in another country.
And because these prepaid cards can be redeemed in over 150 countries, they’re an ideal choice if you have clients in multiple regions across the globe. Research also shows that recipients love the flexibility of prepaid cards, as they can be used anywhere those credit cards are accepted.
Just because you have international clients doesn’t mean your team has to take extra steps to send them eGift cards. When you choose a rewards platform that can integrate directly with your favorite marketing and sales tools, you can streamline your client rewards and incentives programs.
BHN Rewards, for example, offers more than 25 integrations, including Salesforce, Microsoft Teams, Marketo, HubSpot, and SurveyMonkey, so you can incorporate rewards more easily into your existing workflows.
English may be the default for international communication, but sending eGift cards in your client’s native language is sure to make an impression. Not only will it be easier for your client to understand the reward email and redemption process, it will also give them the personalized experience that customers expect from your brand.
Luckily, you’re not forced to do the translation yourself. The ideal solution will automatically translate eGift card delivery emails and redemption pages, so your clients can concentrate on feeling valued instead of figuring out next steps.
Two key things to keep in mind when including text in another language: First, look for a rewards platform that gives you the ability to edit the text so you can make any tweaks to ensure accuracy. Secondly, whenever possible, consider having a native speaker from your team review any translations so you can further personalize the message. You may want to be less formal or more formal, for example.
Finally, giving your clients the option of choosing which language they prefer to use during the redemption process can also be helpful. It’s just another way for you to build a connection and show you value their relationship.
Related Topics:
The Ins and Outs of Rewarding With International Gift Cards
To Send Digital Gift Cards Globally, Find a Tool With These Features
Incentives for Engaged Customers 101: Tips for Starting a Rewards Program
