Maybe you’ve just realized the benefits of adding rewards for prospects and customers to increase your engagement, lead generation, and campaign success. Maybe you already use rewards but the manual process of buying them directly from retailers is getting too cumbersome. Either way, it’s time to evaluate digital gift card providers to find the most effective and efficient tool to help.
There are a wide range of digital gift card providers available, but when you’re shopping for a rewards tool, it’s important to make sure you’re getting one that is appropriate for your needs. Many digital gift card providers are intended as direct-to-consumer e-commerce sites and won’t be the best to serve your business.
Here are three questions to keep in mind as you start to look for a platform and provider that will make your rewards program seamless and successful.
READ MORE: Download our Buyer’s Guide for evaluating marketing rewards platforms
The first thing you need in a digital gift card provider is, well, the right digital gift cards. The kinds of rewards you need likely depend on how you’re using them and what your target audience is. B2B organizations may want different options than a B2C company, for instance. Or if you operate in a specific industry or vertical, you’ll want rewards that are relevant. In addition, global companies will want to check for international rewarding capabilities and options.
No matter what your plan is, it’s also a good idea to check that digital gift card providers some more universal, flexible rewards, such as cash-equivalent and prepaid cards. Research has shown that recipients like have choice, and you never know when you may need to send something more widely redeemable and appealing.
Digital gift card providers designed for consumer use won’t help much with your manual reward processes. What you really need is an enterprise-ready platform that can work with the marketing tools you already have. An integrated solution not only streamlines your reward program, it can even automate delivery to cut down significantly on the administrative burden for your teams.
Integration capabilities also help you with tracking and reporting, which is important so you can accurately determine the effectiveness of your rewards and the program’s return on investment. You not only need to monitor your budget and spend, but also your delivery and claim rates.
Another important part to consider for your workflows is access. Can multiple users have different levels of access, based on their role? Is there a way to separate workspaces for different teams? Does it allow you to set up guardrails for budget and approvals?
There’s a lot of talk about security these days, from protecting data to minimizing fraud. Not all digital gift card providers are equally committed to securing your program and reducing the risk to your company and your recipients. Look for an established partner with experience in fraud prevention and mitigation. Also make sure you choose a rewards platform that safeguards your recipients’ personal information by complying with all the appropriate privacy policies, including the European Union’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). In addition, providers certified as SOC 2-compliant have gone through an extensive auditing procedure to ensure they manage data securely.
Let us show you why BHN Rewards is the best digital gift card provider for your marketing rewards programs. Request a demo today!
Hannah is a reformed journalist who has more than 15 years of experience and now focuses on content marketing for innovative tech companies.
Hannah is a reformed journalist who has more than 15 years of experience and now focuses on content marketing for innovative tech companies.
