When you launch a rewards program for research, marketing, sales, customer appeasement, employees—well, basically any use case—it’s important to optimize every aspect, from the reward value to the distribution process. One part you might overlook, though, is the online gift card email delivery.
It may seem like a formality—it’s how the recipient claims their reward, and who wouldn’t want a reward?—but there’s more to it than that. The reward delivery email can make all the difference for the ROI, recipient satisfaction, and compliance of your program.
Here are some tips on making the most of the online gift card email delivery for your rewards or incentives program, and how the BHN Rewards platform can help.
READ MORE: Customize Your E-Gift Card Email Delivery to Improve the Customer Experience
Nearly two-thirds of consumers (65%) say they will remain loyal to a company or brand that offers a more personalized experience, according to Salesforce data. Luckily, that’s easy to do with your rewards program and online gift card email delivery. BHN Rewards allows you to add personalization tags into the email for each recipient, so it includes their first name or other details. We also recommend including messaging that refers specifically to the reason for the reward, whether it’s participation in a survey or study, engagement with your marketing campaigns, a purchase made during a promotion or an apology for a problem or issue.
There are several reasons you want your online gift card email delivery to have a look and feel that matches your branding. First, sending a reward is a positive experience, and you want recipients to associate that experience with your company or brand. Plus, incorporating your branding makes the email more recognizable, so it doesn’t get lost in inboxes or accidentally deleted. If that happens, it leads to unhappy recipients asking where their reward is and a bigger burden on your team to answer those inquiries.
When your digital reward emails arrive from your own domain, you not only make it more recognizable, you also help ensure that it won’t get stuck in spam filters. Using a provider that issues online gift card email delivery from a third-party or spoofed address creates the risk that your recipients will never even see it. BHN Rewards lets you customize the email delivery from your own domain—authorized, never spoofed—to ensure maximum deliverability.
When reward recipients do inquire about their online gift card email delivery, you want to empower your team with the proper answers and the ability to resolve issues. With BHN Rewards, it’s easy to see which emails were delivered and which rewards were claimed. When necessary, frontline agents can also resend rewards with just a few clicks. In addition, robust reporting capabilities can be important for incentivizing anonymous, academic, or clinical research, since there are compliance and privacy regulations that must be followed.
No matter how much you customize an online gift card email delivery, there will be people who don’t claim their incentive. At BHN Rewards, the average claim rate for our customers ranges from 82% to 89%. The other 11% or more can add up quickly! That’s why we offer 100% automatic refunds on unclaimed rewards, so none of that money is wasted. You can reinvest those funds to maximize the success of your rewards program.
BHN Rewards can do a lot more for your rewards program than optimize your delivery emails. Check out our product tour to learn about all the great features!
Hannah is a reformed journalist who has more than 15 years of experience and now focuses on content marketing for innovative tech companies.
Hannah is a reformed journalist who has more than 15 years of experience and now focuses on content marketing for innovative tech companies.
