When you purchase a prepaid card online for your mom’s birthday or a friend’s wedding, you might go directly to the Mastercard or Visa website, or you might visit a gift card mall like GiftCards.com.
But when you purchase a prepaid card online for business—perhaps to reward employees, customers, or research participants—that’s not the best solution. A gift card platform like BHN Rewards gives you more control and other important functionality that a regular e-commerce transaction won’t have.
Here are some of the advantages of a solution specifically designed for businesses to purchase a prepaid card online.
READ MORE: Why a Gift Card Platform Is Better Than Direct Ordering
With a platform like BHN Rewards, you can empower multiple teams to buy gift cards and prepaid cards for any number of projects. Leaders can create separate workspaces for different departments and adjust individual permissions based on each person’s role. That way, all the purchase information can be consolidated in one place, rather than having different teams placing one-off orders left and right.
Most e-commerce sites take payment by credit card or third-party wallet, such as Apple Pay. But businesses must abide by internal accounting policies, which often require reward orders to be funded via ACH transfer. BHN Rewards can even provide a prefunding invoice, if needed.
In addition, when you have different teams using rewards to reach their own goals—for example, the marketing team incentivizing webinar attendees, the sales team rewarding prospects who schedule a demo, the care team appeasing unhappy customers, and the UX team incentivizing product testers—you may need to fund each of those projects separately. Instead of having each team place their own separate orders, you can add multiple funding sources, such as department-specific corporate credit cards, in BHN Rewards.
To deliver prepaid or gift cards, depending where you order them from, you may have to manually enter a long list of email addresses or send redemption codes individually to each recipient. This tedious, error-prone process becomes especially time-consuming when rewarding dozens or hundreds of employees or customers. An integrated solution like BHN Rewards lets you upload a spreadsheet of recipients or even automate delivery in tools you already use, such as HubSpot, Qualtrics, Salesforce, Marketo, and SurveyMonkey.
Consumer-facing sites that allow you to purchase a prepaid card online do so in only one currency. Even if you’re able to order rewards in other currencies, you must place each order separately and know in advance which recipients need which currency. BHN Rewards’ Smart Global Choice feature will automatically detect each recipient’s location and curate the card redemption options accordingly, making it easy to send rewards globally.
When you purchase a prepaid card online through an e-commerce site, you don’t get any insight into what happens to that digital reward after it is delivered, or even if the recipient gets it at all. BHN Rewards, however, shows you the status of every reward, if and when it was claimed, and, in the case of campaigns with multiple reward choices, which gift card or prepaid card the recipient chose. It also lets you easily resend rewards with just a click, if needed.
In addition to tracking, BHN Rewards offers overall program reporting that a gift card mall or e-commerce site can’t provide. Even with multiple workspaces and teams, you can pull records not only of all your orders, but also of each user’s budget utilization and each recipient’s income, for tax purposes. You’ll have full visibility at the individual reward level, the campaign level, and an overall program or account level.
Ready to see how BHN Rewards can help you purchase a prepaid card online the right way to boost your business success? Request a demo today!
Hannah is a reformed journalist who has more than 15 years of experience and now focuses on content marketing for innovative tech companies.
Hannah is a reformed journalist who has more than 15 years of experience and now focuses on content marketing for innovative tech companies.
