A great customer experience (CX) is no longer a nice to have — it’s a must.
Today’s consumers expect personalized experiences, and that includes the rewards they receive as part of a loyalty program. Your e-gift card email delivery is a golden opportunity to improve CX, whether you’re rewarding customers for attending demos and webinars, participating in product feedback surveys, testing new features, submitting referrals, or sharing their experiences on review sites and social media.
A Forbes Insights and Arm Treasure Data survey shows 83% of executives feel that not improving CX presents them with considerable risks to their revenue and market share. And CX drives over two-thirds of customer loyalty, more than brand and price combined, according to Gartner.
With customers placing a higher value on their interactions with your organization than price or product, a top-notch customer experience is a definite competitive advantage. Customizing your emails — and the entire redemption process — not only makes your incentives more recognizable, it helps customers associate a positive reward experience with your brand.
The BHN Rewards platform offers all sorts of ways to customize and personalize your reward program’s e-gift card email delivery. Here are some options.
READ MORE: Improve Your Customer Experience Metrics With Digital Rewards
The first step to customizing your e-gift card email delivery should be choosing rewards that speak to your target audience and mesh with your marketing campaign. BHN Rewards offers hundreds of top U.S. and international brands, from A (Airbnb) to Z (Zappos) — and everything in between.
If branded e-gift cards won’t align with your marketing goals, consider giving your recipients the option to donate the value of their reward to their favorite charity, or offer a virtual prepaid Mastercard or Visa they can use almost anywhere. Younger generations prefer altruistic brands, while everyone appreciates the flexibility of prepaid cards.
Ensure your e-gift card email delivery is a success by ensuring your rewards look like they come from your brand. The BHN Rewards platform allows you to customize the “from” address with your company’s URL, which makes your emails more recognizable and less likely to get caught in spam filters or accidentally deleted.
Personalized customer experiences don’t include those generic or third-party “from” addresses. Thanking someone for attending a sales demo, for example, should come from the host, i.e. your sales rep, not a robot. The same goes for thanking a client for their case study or training workshop participation. The ability to customize the sender is also ideal when you’re giving a gift to another executive and want it to come from your own CEO.
It hurts your CX when the e-gift card email delivery looks like it came from another company entirely. To connect with your customers and provide a smooth, consistent experience across channels, rewards should look and feel like your brand. Be sure to include your logo in your email templates and on reward redemption pages. Not only does it help avoid possible confusion, it again reinforces the positive association with your company, building goodwill and loyalty.
Finally, your e-gift card email delivery is your chance to remind your customers why they’re receiving the reward and make them feel valued. Have fun with it — pay off a campaign slogan, make a pun, or at the very least, write the message in your brand’s unique voice. It’s just one more way to show your customers you care about their experience.
Customizing your reward program’s e-gift card email delivery is just the beginning. Discover 5 CTA templates to turn customer incentives into even more engagement.
BHN Rewards puts the power of digital rewards to work for marketers, researchers, and HR managers. Don't forget to check out all the great content in our Resources section!
BHN Rewards puts the power of digital rewards to work for marketers, researchers, and HR managers. Don't forget to check out all the great content in our Resources section!
