The increased completed surveys have provided us with important feedback and insights that we were not getting earlier.
AG Consulting Partners is ranked by INC. as one of America’s fastest-growing private companies and is featured in the prestigious Top 50 within the “Eastside” category by Puget Sound Business Journal. The company provides management consulting, program and project management, and on-shore business process outsourcing to Fortune 100 companies as well as startups.
AG Consulting enables select enterprise clients to conduct surveys and gather actionable information to improve their services and concentrate on emerging areas affecting their businesses. Feedback received can be used to increase the depth and breadth of their services.
AG Consulting helped one of its Fortune 100 clients conduct surveys using Qualtrics but the number of completed surveys was minimal. The company’s Marketing Program Manager, Sujata Harish, expressed that “we were getting only 2% response to our surveys.”
The idea to incentivize the customers became a game-changer for AG Consulting and their client. “How does the company provide these incentives to the respondents while executing the survey using Qualtrics?” Sujata questioned.
“I came to know about the Qualtrics-Rybbon integration from a colleague. Before that, we did not know how to incentivize survey recipients in a streamlined manner.”
“Rybbon has helped us a lot in increasing our client’s survey response rates. The increased completed surveys have provided us with important feedback and insights that we were not getting earlier!” exclaimed Sujata.
“With incentives provided through Rybbon, we significantly improved our client’s redemption rate from 2% to 8%.” This represents a dramatic 400% increase in the survey completion rates. Additionally, sending more reminders has helped steadily increase response rates.”
Sujata believes, “The current 8-9% redemption rate is far better than the earlier 2%. We are happy with the increase we have realized and will hopefully continue to experience in the upcoming months.“
“The Qualtrics-Rybbon integration is doing well,” said a satisfied Sujata. “Good reporting, great customer service, and a robust integration with the Qualtrics survey platform. Our client has agreed to continue giving the incentives into their new fiscal year.”
See how you can get closer to your customers, no matter what your marketing strategy or customer feedback is, with a demo of Rybbon.
Jignesh has been building and marketing products for over 20 years at start-ups and enterprises. He previously served as the CMO at Metalogix and held VP positions at Software AG/webMethods.
Jignesh has been building and marketing products for over 20 years at start-ups and enterprises. He previously served as the CMO at Metalogix and held VP positions at Software AG/webMethods.
