How to Make Your Rewards and Survey Platforms Work Together

As technology continues to advance, businesses are implementing more and more software tools to streamline their processes. The challenge is to figure out how those systems can speak to one another to minimize conflicts, prevent manual work, and ensure smooth operation.

For anyone collecting feedback or conducting research, their survey platforms are their most important tools, and survey incentives are the most effective tool in their belt to boost response rates. Therefore, it’s key to make sure their rewards and survey platforms can work together in the best way.

Integration Is the Ideal Setup

Connecting your rewards and survey platforms so they can work directly in tandem will give you the best experience on both sides. When you choose tools that allow such a connection, you’ll open up a number of efficiencies. Look for these options:

• Easy, out-of-the-box integration. It’s much easier when you can connect your rewards and survey platforms via a native integration. You can get started far more quickly, without involving your IT team.
• Automatic reward delivery. When your rewards tool can be set up to automatically deliver digital incentives to respondents as soon as they complete the survey, you save yourself time and create a better experience for recipients.
• Two-way data sync. Letting information pass back and forth between the two platforms makes it far easier to track your results in one place. You’ll be able to see both your survey responses and reward deliveries, monitor your incentives budget, and more.

READ MORE: Offer Gift Cards for Surveys More Easily With Integration and Automation

Flexibility Helps Create a Streamlined, Consistent Experience

By using rewards and survey platforms that align well as far as features and options, you can make a more cohesive research experience that suits your needs. For instance, if you decide that the best channel to reach your audience is via SMS message, you wouldn’t want to send the survey that way and then the reward by email — it’s not consistent and could be confusing for respondents, not to mention result in a lower reward claim rate. Make sure your incentives platform also supports SMS delivery.

Another circumstance where you’ll see the benefit of rewards and survey platforms with complementary features is anonymous research. When you need to keep respondents’ information private, it helps to have a rewards tool that supports post-survey redirects and data masking. That way, you can still collect email addresses and deliver incentives to increase response rates without having to sacrifice anonymity.

Built-In Controls Protect Your Data and Your Budget

The integrity of your survey results and the effective use of your incentives budget are both equally important if you want to ensure success. And sometimes, the tools that help you do that are cross-functional: Your rewards platform’s controls let you get more accurate data, while your survey platform ensures the most effective application of your budget. For example, by implementing integrated incentives, you’re able to attract a wide range of respondents in your target audience, even if that pool is limited. Increasing your response rates helps you get an appropriate sample to give you reliable insights. On the flip side, survey platforms can create individualized survey links, allowing each person to submit only one response and therefore earn only one incentive. That helps you ensure that your rewards budget isn’t abused.

Want to see if BHN Rewards can work with your survey tool? Check out our full list of integrations!

about the author

Hannah Prince

Hannah is a reformed journalist who has more than 15 years of experience and now focuses on content marketing for innovative tech companies.

Hannah is a reformed journalist who has more than 15 years of experience and now focuses on content marketing for innovative tech companies.