With a new year comes new company priorities, new revenue targets, and new personal goals and quotas. It’s important to start strong and find ways to increase sales opportunities early, so you don’t get behind right off the bat in Q1.
Using digital rewards can help you do just that. When you incentivize certain actions among prospects, customers and sales reps, you create countless ways to increase sales opportunities. Check out this roundup of our best tips and blogs on how your sales teams can take advantage of rewards now and all year long.
DOWNLOAD THE SALES PLAYBOOK: Using Rewards for Prospects and Customers
After focusing on closing deals at the end of the year, your pipeline may seem a little light now. To fill it, your team is likely turning (at least in part) to cold calls and email cadences. But every salesperson knows how hard it is to turn those efforts into actual revenue. Digital rewards can help your communications stand out and get you a foot in the door for a meeting or demo.
READ MORE: Let Rewards Turn Your Cold Outreach Into Sales Qualified Leads
Even when your cold outreach results in a scheduled meeting, you need to make sure your prospect shows up if you want to ultimately increase sales opportunities. Not only does a no-show mean you don’t get to connect, it also wastes time that the sales rep could be using to find other leads or close other deals. Incentivizing contacts to attend with a small digital gift card for coffee or lunch can be just enough to make sure they don’t blow it off. Complementing that with other strategies such as personalized reminders will boost success even more.
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Most businesses rely on repeat purchases and customer retention for a healthy chunk of their revenue every year. The more you can please your current customers, get them to buy more, and turn them into advocates for your brand, the more you can help your bottom line. Using rewards to incentivize those actions and show customer appreciation helps you build loyalty and increase sales opportunities among your existing client base.
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When you’re targeting big prospects as part of your account-based marketing (ABM) strategy, rewards can help you make a lasting impression. Going digital with those rewards makes them more effective and easier to use, so you can reach the right people and do it efficiently.
READ MORE: Bring Your Account-Based Marketing Gifts Into the 21st Century
Sales incentives and commissions are an important part of most reps’ compensation plan, but they’re often based on reaching a certain quota by the end of the quarter or year. Give your teams a reason to keep their foot on the gas long before those deadlines by incentivizing key behaviors that help increase sales opportunities consistently. Reward reps who make the most calls, collect the most referrals, update their CRM records most often, and more.
READ MORE: Nurture High Performance With B2B Sales Incentives for These 11 Key Activities
Yes, incentivizing prospects and customers can help increase sales opportunities, but inefficient distribution methods will only waste your team’s time. By investing in a rewards solution that integrates with your CRM, you can empower reps to send rewards quickly and let sales leaders easily control budgets and monitor ROI.
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Here at BHN Rewards, we drink our own champagne to increase sales opportunities. Find out how our own reps use rewards to drive new business and speed up the sales cycle.
Hannah is a reformed journalist who has more than 15 years of experience and now focuses on content marketing for innovative tech companies.
Hannah is a reformed journalist who has more than 15 years of experience and now focuses on content marketing for innovative tech companies.
