When you’re conducting a research survey using Qualtrics, there are countless tips to follow and optimizations to make in order to get the best results. For instance, you can try to improve your survey invitation email or rewrite your questions. But at BHN Rewards, our team — not surprisingly — uses our expertise to teach you Qualtrics survey best practices for incorporating incentives into your research.
First and foremost, you’ll find that integrating your survey platform with an incentives platform makes for a much more streamlined experience, for both you and your respondents. Luckily, BHN Rewards integrates directly with Qualtrics, so setup takes just a few simple steps of copying and pasting.
READ MORE: Survey Design Best Practices From Our Partners
Here are a few other Qualtrics survey best practices you should follow as you add BHN Rewards’ digital incentives to increase response rates and collect better data.
If you want all survey participants to receive their digital incentive immediately, then it’s easy to set up automatic delivery as an action in Qualtrics. But both Qualtrics and BHN Rewards offer you lots of flexibility if you want to add certain limitations. For example, within Qualtrics, you can inject conditions before the reward step to deliver incentives only to those who answered a certain question a certain way. BHN Rewards also lets you turn on approval workflows, so you can review respondents before sending their incentive, and set a maximum number of rewards, so you can distribute them to only the first 50 or 100 respondents.
Testing your incentives isn’t just one of our Qualtrics survey best practices, it’s a recommended step for any kind of rewards program. By turning on Test Mode for your rewards campaign, you can review the respondent experience from beginning to end. You want to make sure that the flow makes sense and you’ve used every opportunity to personalize and properly brand the interaction. Giving your recipients a great rewards experience is important for reducing churn, avoiding complaints, and more.
When your research calls for survey responses to stay anonymous, you may wonder if it’s even possible to still offer an incentive. But you can! Set up your Qualtrics survey with a post-survey redirect to prompt the respondent to enter their email address. This “decoupling” allows you to collect the information you need to deliver the digital reward but keeps it separate from the actual survey response. BHN Rewards also supports data masking, which further protects the anonymity of reward recipients by hiding their personal information in the platform.
These Qualtrics survey best practices are just a few of the many things researchers can do to maximize the success of their rewards, regardless of the survey platform they use.
Check out these blog posts to learn more!
Hannah is a reformed journalist who has more than 15 years of experience and now focuses on content marketing for innovative tech companies.
Hannah is a reformed journalist who has more than 15 years of experience and now focuses on content marketing for innovative tech companies.
