For any researcher, survey fatigue is a major concern. That’s why many research firms, including PRA.ca, have included incentives to drive participation for years.
But, as the PRA.ca team learned, manually sending out rewards for each survey quickly becomes a drain on time and resources.
“We wanted to streamline this process and get those incentives out ASAP,” says Zia Hameed, Senior Research Analyst at PRA.ca. “Immediate redemption of incentives not only increases the likelihood of reengaging participants for future studies but also helps them remember the topic they provided information on.”
Initially, PRA.ca managed their incentives manually, which involved mailing physical gift cards or going to individual online retailers to send out cards one-by-one.
Hameed adds, “Before, we used to collect everyone’s information at the end of the project, which could be a month after, resulting in people receiving their incentives much later and forgetting about the project.”
This time-consuming and inefficient process was having a negative impact on immediate participant engagement and their willingness to participate in future studies. PRA.ca knew they needed to make a change.
Wanting to automate the incentives process, PRA.ca partnered with BHN Rewards. Through this collaboration, the best path forward includes offering rewards two ways: 1) sending them instantly for in-person surveys, and 2) providing points that accumulate for future reward redemption for research panel programs.
The embedded rewards gallery within PRA.ca’s panelist portal drives long-term engagement by providing points to participants. Recipients can then redeem rewards with a “shopping” experience — choosing from a selection of digital rewards, as well as determining if they want to redeem points now, or save up for a larger reward.
PRA.ca now automates their rewards and increases the likelihood of future research participation by combining instant digital rewards and a points-to-rewards program.
Additional benefits of their enhanced incentive programs include:
Overall, the feedback from panelists have been positive, with increased involvement in research. The process of earning and redeeming points for incentives is seamless. The PRA.ca team reaps the benefits of significant savings in management costs and mailing fees.
“The nice thing about BHN and digital incentives is that participants can choose from a number of retailers,” says Hameed. “This flexibility was received very well by our clients, as it offers more options than the physical card approach.”
By partnering with the BHN Rewards team, PRA.ca continues to see strong results, a streamlined incentive process, and enhanced panelist engagement.
Want to learn more about our points-to-rewards solution? Request a demo today!
BHN Rewards puts the power of digital rewards to work for marketers, researchers, and HR managers. Don't forget to check out all the great content in our Resources section!
BHN Rewards puts the power of digital rewards to work for marketers, researchers, and HR managers. Don't forget to check out all the great content in our Resources section!
