Rewards Processing is Now Automatic and Error Free, Reducing Time Spent by 4 Hours Per Survey.
Founded over a decade ago, StreamLinx optimizes lighting and energy retrofitting with its ground-breaking SnapCount software. To gather business insights and keep a pulse on customer satisfaction, they frequently send customer surveys. With each survey taking hours of manual effort, Derek Morsch, Digital Marketing Associate at StreamLinx, needed a way to automate and streamline the survey rewards process.
As Derek knows, it’s no secret that offering gift cards for survey completion boosts response rates, and StreamLinx wanted to use this approach to maximize the effectiveness of their survey and Net Promoter Score (NPS) programs. Already using SurveyMonkey, Derek needed an incentives solution that would seamlessly integrate with their online survey software.
“The integration is great,” exclaimed Derek. “Once it’s set up, we can basically forget about it, which has saved us a lot of time and effort!”
Because Rybbon is integrated with SurveyMonkey, gift card rewards are automatically sent to customers that complete the survey, boosting survey response rates to 35%.
Prior to Rybbon, Derek and his team spent valuable time uploading spreadsheets and email addresses, as well as manually sending gift cards to survey respondents at the end of each day.
“Rybbon saves me about 4 hours on each survey we send,” remarked Derek. “I no longer need to sort through responses for respondent names, compile the names into a spreadsheet, and upload the list to a gift card provider.”
StreamLinx relies on customer feedback to validate software enhancements and determine the need for new products. In addition, they send NPS surveys twice a year to help StreamLinx understand what went well and where improvements may need to be made. The hands-free Rybbon approach has allowed StreamLinx to spend time where it matters most – reflecting on responses and planning for the future. Since using Rybbon, Derek says he no longer spends time worrying about whether or not each respondent has received their gift card.
This level of customer input requires clear focus to derive insights from the survey results. “Rybbon has given me the time needed to take a step back and reflect on what we’re doing right, and what we can do to improve as an organization,” remarked Derek. “Since we like to include questions on new product offerings within our surveys, Rybbon has helped us validate responses, positively impacting our ability to shape future survey questions.”
When making business decisions based on customer survey responses, nothing is more important than receiving input from a critical mass. And to ensure customers continue to respond to surveys, gift card rewards need to be sent in real time.
With the ability to send gift cards of their choosing, StreamLinx is able to keep survey incentives fresh, further encouraging survey responses. When it comes to sending one-off gift cards, Rybbon handles it with ease. Gift cards are quickly processed and digitally sent, eliminating time consuming manual processes and ensuring customers are immediately rewarded. “Simple yet powerful,” said Derek. “Sending gift cards is now fast, easy and worry-free.”
Don’t wait. Create a free Rybbon account to see how you can add rewards to your SurveyMonkey software.
Jignesh has been building and marketing products for over 20 years at start-ups and enterprises. He previously served as the CMO at Metalogix and held VP positions at Software AG/webMethods.
Jignesh has been building and marketing products for over 20 years at start-ups and enterprises. He previously served as the CMO at Metalogix and held VP positions at Software AG/webMethods.
