Depending on the size of your company, you may have dozens or even hundreds of frontline reps working the phones, making it seem impossible to arm them all with digital rewards. But the benefits — reducing meeting no-shows, speeding up the sales cycle, and appeasing customers after a bad experience — mean it’s worth finding a solution to simplify e-gift card delivery.
Using digital rewards for prospects and customers not only help you sell more, they also can increase customer engagement and retention. Both your sales reps and your call center or customer service agents should have the ability to send rewards on the spot.
By integrating BHN Rewards with sales and service tools like Salesforce or HubSpot, you can give your teams an easy way to deliver e-gift cards in three ways.
READ MORE: Using Rewards in Every Department to Drive Organizational Goals
Individual reps can quickly send rewards with one-to-one e-gift card delivery. This is a great way for your sales team members to build rapport with both prospects and customers, since it creates a personalized experience. It’s also ideal for support agents, who can send an appeasement reward to a frustrated customer or caller on the spot, directly from the case record.
When a rep needs to send rewards to a group of people within an account or opportunity, they can do it all at once via the BHN Rewards integration. Perhaps there were multiple team members from a company who attended a demo call. Or maybe you want to recognize a customer’s anniversary or renewal by giving all your contacts there an appreciation gift. Or maybe multiple users from one account attended your latest customer training workshop. Instead of managing e-gift card delivery manually, one by one, users can send the digital rewards in a larger batch to everyone on the account, opportunity, or order object. They can still customize the message to the occasion and customer while simplifying the process.
For more standardized rewards programs, you can set up an e-gift card delivery automatically based on a trigger in the CRM system. For instance, send a reward immediately when:
This is a small sampling of examples, but your team can customize any number of triggers to automatically distribute incentives. This both eliminates manual intervention from your reps, saving time and preventing errors, and gives the recipients a better experience, since they get their rewards quickly.
Also consider automating incentives for your customer feedback surveys, so you can get more responses, leading to more reliable, representative insights. In addition to its integrations with CRM platforms, BHN Rewards connects directly with many popular survey tools, including Qualtrics and SurveyMonkey, to allow for instant e-gift card delivery upon survey completion. Just remember that it’s important to show customers that you not only value their feedback, you plan to act on it.
Want additional tips on using rewards for sales and service? Download our resources to learn more: Sales Playbook for Using Rewards for Prospects and Customers and 8 Reasons Rewards Improve Your Customer Service.
Hannah is a reformed journalist who has more than 15 years of experience and now focuses on content marketing for innovative tech companies.
Hannah is a reformed journalist who has more than 15 years of experience and now focuses on content marketing for innovative tech companies.
