The holidays are the ideal time to focus on customer loyalty — and ensure your customer appreciation rewards hit all the right notes.
Thanking your loyal customers is especially important when consumers are spending less because of concerns about inflation and the economy. Providing rewarding, personalized experiences will help keep your best customers coming back for more, no matter the economic outlook.
In fact, of consumers who say they are spending less because of the economy, 82% still buy from their favorite brand, according to a Yotpo survey.
Not only that, but Yotpo research also shows that American shoppers who say they’re loyal to a brand are willing to delay a purchase until its products are back in stock (67%), pay more despite cheaper competitors (54%), and recommend the brand to others (60%).
So now is the time to double down on customer appreciation rewards. To help your organization maximize its loyalty-building opportunities this holiday season, we’ve rounded up our top tips and resources.
Sending digital customer appreciation rewards to recipients is much faster than traditional client gifts like branded water bottles or towers of treats. You can send out e-gift cards easily over email or SMS, and they’re also great options for your international customers. If your team hasn’t made a plan yet, this post will guide you through seven simple steps to deliver customer appreciation rewards in time.
READ THE BLOG: Step-by-Step Guide for Holiday Rewards Planning
Do you need to make more sales before the end of the year? Are you looking for a unique way to stand out from the competition? A fun customer appreciation rewards campaign for the holidays can help you hit your goals, delight your recipients, and build momentum for the new year. Here are some suggestions to get you started.
READ THE BLOG: Effective Customer Engagement Ideas for the Holidays
As long as you’re handing out customer appreciation rewards, you might as well get some insights about your products, services, and audience. Customers will be more willing to take time to fill out a survey after receiving their holiday loyalty gift. This is your chance to nurture these relationships as well as collect valuable data for improving your customer experience. Check out these tips for sending both at once.
READ THE BLOG: Customer Feedback Surveys and Holiday Gifts Are a Match Made in Q4
The end of the year is always a busy time. Taking advantage of a rewards platform that simplifies delivering and tracking customer appreciation rewards is a must. Discover all the ways you can streamline the process, evaluate your quarterly and annual goals, and plan ahead for the new year in this wrap-up.
READ THE BLOG: Pro Tips for Making Our Incentive Management Tools Work for the Holidays
One of the nice things about sending customer appreciation rewards for the holidays is that it gives you the perfect opportunity to reach out afterward. A simple check-in call or email in January may open a dialogue with customers who want to upgrade their service or submit a referral. Give your team these ideas to get started.
READ THE BLOG: Follow Up on Customer Holiday Rewards With These Templates
Whether it’s during the end-of-year holiday season or any other time of the year, be sure to personalize your customer appreciation rewards. Mention your customers by name and include a message of gratitude to show them how much you value the relationship.
Nearly two-thirds (65%) of consumers say they will remain loyal to companies that offer a more personalized experience, according to Salesforce.
The right rewards platform can help you tailor each interaction, weaving in your branding and curating redemption options based on your customers’ purchases. Today’s consumers expect nothing less.
Want more advice on launching a successful holiday gifting campaign, including rewards for prospects? Download our e-book now!
BHN Rewards puts the power of digital rewards to work for marketers, researchers, and HR managers. Don't forget to check out all the great content in our Resources section!
BHN Rewards puts the power of digital rewards to work for marketers, researchers, and HR managers. Don't forget to check out all the great content in our Resources section!
